Our
History

The history of DONTE GROUP is that of the evolution and transformation of one of the pioneering and most disruptive companies in the dental sector.

More than three decades after the birth of DONTE GROUP, our patients and society as a whole are very different from those of 1990. They demand a type of management, treatment and patient care that seeks to adapt their clinical experience to their expectations and moment in life. in which they are.

Vitaldent-color
1990
Birth of Vitaldent
1990
2004
Vitaldent remains at the head of Europe by number of clinics. First to offer consumer financing for a dental clinic.
2004
Moonz-color
2011
Birth of Moonz
2011
2012
Opening of the first Moonz clinic in London
2012
2016
Entry of JB Capital Markets as a shareholder
2016
Logotipo-Smysecret
2018
Birth of Smysecret
2018
2019
Advent International new majority shareholder
2019
2020
Proposal for the expansion of oral health in the SNS and 30th Anniversary 2020
2020
2020
Moonz allies with Vitaldent
2020
2021
Apertura clínica en Londres
2021
2021
Vitaldent acquires Smysecret
2021
2022
Smysecret expands in Spain with 150 clinics
2022
MAEX-color
2022
Birth of MAEX
2022
Logo Donte Group
2022
DONTE GROUP Launch
2022
2023
Agreement with Eleia, 100% renewable energy in clinic
2023
Vitaldent-color
2024
Vitaldent 35th Anniversary
2024

The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.