At DONTE GROUP, we address the key challenges of the dental sector at Expodental 2026 alongside Fenin


At DONTE GROUP, we have participated in the roundtable organized by the Spanish Federation of Healthcare Technology Companies (Fenin) במסגרת Expodental 2026, a forum for discussion focused on the main challenges facing the dental sector in Spain.

During the session, our CEO, Javier Martín, highlighted the growing polarization in demand, with an increase in treatments such as implants, orthodontics, and dental aesthetics, contrasted with lower levels of preventive care among vulnerable groups. In this context, we emphasized the need to continue advancing in access, education, and financing to help bridge this gap.

We also underlined the key role of digitalization and technological innovation as drivers to improve clinical efficiency and enhance the overall experience of people, as well as the importance of continuous professional development within the sector.

Looking ahead, at DONTE GROUP we reaffirm our commitment to raising social awareness around oral health, expanding access to treatments, and continuing to promote innovation as a key lever for the transformation of the sector.

The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.