At DONTE GROUP, We Embrace Diversity: Introducing the #InclúyeME Program


Madrid, June 30th, 2024

At DONTE GROUP, we celebrate LGTBIQ+ Pride Month with the launch of the #InclúyeME program, an initiative by the Diversity Committee that symbolizes our acceptance and respect for all individuals, regardless of their condition.

Since April, our Diversity Committee, focused on three pillars (Women in DONTE GROUP, LGTBIQ+, and people with disabilities), has driven various actions. Among these, the highlighting of the Vitaldent Fuenlabrada facade and our central offices with rainbow colors stands out.

We have joined the UN’s Partnership for Global LGTBIQ+ Equality, an alliance that seeks to accelerate LGTBIQ+ equality and inclusion worldwide. Additionally, we have launched a dedicated complaints channel and an LGTBIQ+ harassment protocol to ensure compliance with the Law of Real and Effective Equality for Trans People and the Guarantee of LGTBI Rights.

In 2023, we joined the Red Empresarial por la Diversidad e Inclusión LGBTI (REDI) association to promote diversity in the workplace, becoming the first company in the dental health sector to do so. To better understand the unique challenges faced by the LGTBIQ+ community, our Board of Directors participated in a training session led by Óscar Muñoz, co-director of REDI. This sensitization session is part of our commitment to implementing best practices that promote inclusive leadership and culture.

At DONTE GROUP, diversity is a strength. We celebrate our differences and foster an inclusive environment, creating not only a better workplace but also humanizing our brand and contributing to a better society. We will continue working to promote these values and ensure that both our teams and our clients feel proud to be part of this company.

The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.