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DONTE GROUP exceeds €427 million in revenue in 2025 and accelerates its Strategic Plan towards 600 clinics by 2030

 

  • Fiscal year 2025 marks a historic milestone for DONTE GROUP, which close to 750,000 diagnoses carried out across more than 440 owned clinics.
  • During the year, 23 new clinics were added under the group’s different brands.
  • The oral healthcare group now employs more than 5,600 professionals, including clinic staff and dentists, and has become the first dental company in Spain to be certified as Top Employer.
  • In sustainability terms, the group achieved a 10% reduction in energy consumption per patient, and cut CO2 emissions by 41%.

 

Madrid, 12 May 2026.- DONTE GROUP, the oral healthcare group, closed FY2025 with revenues exceeding €427 million, representing growth of close to 11% compared to the previous year, and significantly outperforming the wider dental market. The result reinforces the strong momentum achieved over the past three years, with sustained near double-digit annual growth.

“These results reflect the strength of our model and our team’s ability to execute with excellence in an increasingly demanding environment. We are growing well ahead of the market because we are delivering a clear strategy under a differentiated multi-brand model, while our teams remain focused on continuously improving the patient experience and making oral healthcare more accessible to everyone”, said Javier Martín Ocaña, CEO of DONTE GROUP.

Record patient volumes and growth across all brands

Fiscal year 2025 marks a historic milestone for DONTE GROUP, which reached a record high of close to 750,000 diagnoses carried out.

Across the group’s brands, business performance reflects the success of its multi-brand strategy. Vitaldent continued to strengthen its market leadership with 407 clinics and close to 707,000 patients diagnosed in 2025. MAEX, the group’s specialist dentistry brand, delivered the strongest growth, reaching 18 highly specialised clinics and almost tripling activity compared with the previous year.

Meanwhile, Moonz, DONTE GROUP’s brand specialising in children’s and teenagers’ oral health, maintained its network of 15 clinics while recording strong growth in activity, with close to 13,000 patients diagnosed.

The network expanded to 440 wholly owned clinics across Spain, 23 more than in 2024, with a presence in almost 100% of towns and cities with populations above 50,000, further strengthening territorial coverage and proximity to patients. In a highly fragmented market, where close to 23,000 independent clinics operate, DONTE GROUP continues to accelerate market consolidation.

Strategic Plan 2025-2030: national leadership and European benchmark

DONTE GROUP remains firmly on track with its 2025–2030 Strategic Plan, which aims to exceed 1.3 million patients, operate 600 wholly owned clinics and generate more than €700 million in revenue by 2030.

The plan includes the creation of more than 1,000 new jobs and the addition of between 400 and 500 highly qualified collaborating dentists. Continued investment in technology will include CT scanners, intraoral scanners, artificial intelligence systems for pre-diagnosis, guided surgery, 3D printing, conscious sedation and remote dental monitoring.

People and talent: Spain’s first Top Employer in the dental sector

DONTE GROUP strengthened its organisation to 3,300 employees and more than 2,300 collaborating dentists, bringing the total workforce to more than 5,600 professionals. Over recent years, the group has added close to 300 new professionals to its workforce.

A major milestone during the year was achievement of the Top Employer 2025 certification, making DONTE GROUP the first oral healthcare company in Spain to receive the accreditation. This international recognition validates best practices in talent management, professional development and corporate culture. In this regard, the company continues to promote professional development programmes, improvements in working conditions and safer, healthier workplaces.

Patient experience also remains a key priority. The group receives more than 40,000 new reviews each year, with an average rating of 4.8 out of 5 and a Net Promoter Score (NPS) exceeding 68 points across its clinics.

#HuellaDONTE: Social impact, accessibility and sustainability 

DONTE GROUP has intensified cooperation with social organisations to improve access to oral healthcare for vulnerable groups. Through strategic partnerships with Cruz Roja Española, Cáritas and Grupo Social ONCE, among others, the company has supported hundreds of people through subsidised treatment fees, free diagnoses and interest-free financing.

In 2025, the company quantified for the first time, using the Impact Frontiers methodology, the social value generated by its activity, amounting to €12.6 million interest-free financing provided to patients. In addition, the company treated more than 500 vulnerable patients, underlining the group’s contribution to the democratizing access to oral healthcare and its positive impact on the disposable income of disadvantaged groups.

DONTE GROUP also continued to implement its Decarbonisation Plan through initiatives including the progressive electrification of its fleet, the rollout of environmental best practices across its clinic network and the digitalisation of processes to reduce paper consumption.

The company also carried out its first climate risk assessment, incorporating both physical and transition risks, further strengthening its ability to anticipate and respond to climate change. In performance terms, the group achieved a 10% reduction in energy consumption per patient and a 41% reduction in CO₂ emissions per patient.

“We look to the future convinced that growth only has meaning when it is accompanied by positive impact. We want to continue leading the transformation of the sector, expanding access to oral healthcare and creating value for society, our patients and our professionals. That is the commitment guiding every step we take as a company,” added Martín Ocaña.

About DONTE GROUP

DONTE GROUP is the first Spanish oral healthcare group created with the purpose of improving dentistry, society and the planet by making oral healthcare accessible to everyone, especially those who need it most. The group includes the brands Moonz, Smysecret, Vitaldent and MAEX, and has a workforce of more than 3,200 professionals and over 2,300 collaborating dentists across its more than 450 clinics in Spain (as of May 2026) and its London clinic, where more than 9 million patients have been treated. DONTE GROUP is backed by Canadian pension fund OTPP as majority shareholder.

 

FOR FURTHER INFORMATION:

 

DONTE GROUP

Macarena Ramírez – comunicacion_donte@dontegroup.com – Tel: 91 370 55 50

 

ATREVIA

Olalla Batres. obatres@atrevia.com | 600 862 013

Lucila Molina. lmolina@atrevia.com | 644 173 208

Alicia Díaz. adjimenez@atrevia.com | 667 632 519

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The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

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Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

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Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

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The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.

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