DONTE GROUP, success story at the Barcelona Dental Show

DONTE-GROUP-Barcelona-Dental-Show
  • We have participated in the Barcelona Dental Show held on January 26th. This is one of the most relevant congresses for the oral health sector.



Madrid, 26th January 2023.-

During our presentation entitled “DONTE GROUP: Case of success”, Javier Martín has presented the company’s project from its origin, with the appearance of Vitaldent, through the accession of the brands Moonz -specialized in children’s dentistry and pediatric dentistry-, and Smysecret -Vitaldent’s dental aesthetics line-, to the consolidation as a leading group in oral care in Spain and the recent creation of the specialized clinics of reference MAEX and the umbrella brand DONTE GROUP, both launched in September 2022.

In his presentation, the CEO of DONTE GROUP recalled the values that characterize the company: “Innovation, commitment, excellence, talent, trust and quality are the main attributes that define us as a company and that we apply on our way to achieve a firm purpose of contributing through our specialized brands to improve dentistry, society and the planet, making oral health accessible to everyone, especially to those who need it most”.

Javier Martín also took the opportunity to explain the company’s main challenges in terms of ESG and announced the main levers of action where they will develop their objectives: Caring for People, Good Governance and Caring for the Planet.

He also explained the group’s expansion plans at the national level, currently having more than 405 clinics in Spain that support more than 8.5 million patients. “Our vision is to be the European oral care group with the greatest capacity to adapt to the needs of each patient. What makes us great is not our size, but our absolute dedication to helping people live better lives, with good oral health, throughout their lives,” he said. “We are moving towards an oral health sector that must be able to adapt the experience in the clinic and the treatments to each patient, with specialization based on excellence and innovation,” he added.

The aim of the Barcelona Dental Show is to bring dental professionals all the innovation and future trends from the hand of industry leaders and in collaboration with leading professional organizations. In this edition, DONTE GROUP has attended as a guest to show its success story.


The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.