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We discussed healthcare advertising and its role in raising awareness and promoting health

At DONTE GROUP, in collaboration with El País, we organized the event “Healthcare Advertising as a Public Health Tool”, a forum for reflection where we brought together leading experts from the healthcare, regulatory, and marketing fields to analyze the role of responsible communication in improving collective health.

Our CEO, Javier Martín, took part in the discussion alongside Eduardo Baviera, Executive Vice President of Clínicas Baviera; Ignacio Pla, Secretary General of ASNEF; Enrique Arribas, Vice President of the Spanish Marketing Association; and Carlos Hernández, expert in smart regulation. The session was moderated by Nuño Rodrigo, Deputy Editor of Cinco Días and Head of Markets at El País.

During the event, we highlighted that healthcare advertising, when carried out responsibly, not only informs but also educates and helps prevent health issues. In areas such as oral or hearing health, where public coverage is limited, information becomes a key tool for people to identify needs, act early, and improve their health habits.

This event reinforces our commitment to responsible advertising as a way to bring healthcare closer to society, promote prevention, and actively contribute to collective well-being.

You can watch the full roundtable here:

https://elpais.com/economia/negocios/2026-04-27/la-publicidad-sanitaria-como-herramienta-de-salud-publica.html#

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