We have achieved ‘carbon neutral’ certification for our DONTE GROUP launch event

  • Our mission is to contribute to improving dentistry, society and the planet

Madrid, October 26st of 2022.-

We are pleased to announce that we have obtained “carbon neutral” certification for our brand launch event held on 21 September. After measuring the carbon footprint generated during the event and analysing the results, we are pleased to have met our goal in terms of sustainability and environmental protection. We continue to take steps that bring us closer to our mission: to improve dentistry and contribute to society and the planet.

From the first planning phases of the event, the DONTE GROUP had the objective of impacting the environment as little as possible, and for this, we turned to Creast. As indicated by our CEO, Javier Martín Ocaña:

The DONTE GROUP brand launch event has been a challenge in terms of sustainability from the beginning. In the company we were clear that we wanted to hold an event that was as sustainable as possible, that was environmentally-friendly and that generated the least possible impact on the planet. In order to do so, we collaborated with Creast, which accompanied us in organising the event by making recommendations regarding materials, accommodation and travel “.

This technology company predicts, reduces and measures the pollution levels of corporate events, it analyses seven main parameters: mobility, waste, energy, fuel, accommodation, catering and materials, following the GHG – CO2eq measurement protocol for greenhouse gases.

According to the report, a total of 1.54 tons of CO2 were emitted during the event. To offset the footprint generated during the event and in collaboration with Save the Amazon Foundation, the DONTE GROUP will plant two trees that will absorb a total of 1.1 tons of CO2 each, over a period of approximately 20 years. This is confirmed by Javier Martín:

Our event was not only successful in terms of attendance and relevance, but we also fulfilled our values based on good governance, people and the planet. Our next goal is to carry out a regenerative event that will leave the planet better than it was ”.

DONTE GROUP launch event

For the launch event, a set design based on 5 cubes was created, one for each group brand –Moonz, Smysecret, Vitaldent, MAEX and DONTE GROUP-, each recreating one of the dental clinics and providing information about the group, turning the launch into an experiential visit. The day was divided into three parts: an institutional and media meeting in the morning, the visit of influencers to the cubes and an internal event for employees in the afternoon. Holding the three mini-events on the same day and at the same location (Espacio Downtown) and using materials from clinics made it possible to control the environmental impact.

Other fundamental aspects that have contributed to keeping the carbon footprint neutral have been the limited amount of travel, since most of the attendees were based in Madrid, in addition to the fact that the majority of the materials used were either rented or reused. Providing catering with local and seasonal products and, finally, the separation and recycling of the waste generated, were also key. All of these factors, taken together, helped reduce the carbon footprint of our launch event.

Our ESG roadmap: Transparency and Good Governance, Sustainability and Environment and Caring for People.

Currently, DONTE GROUP has designed an ESG roadmap that is mainly based on three pillars: Transparency and Good Governance, Sustainability and Environment and Caring for People. Our action plan building from these pillars focuses on 13 programmes. We will carry out targeted initiatives to “care for the planet”, such as measuring our carbon footprint and implementing a turn-around carbon action plan to comply with the 2030 decarbonisation agenda in relation to our national activities. In addition, we will undertake other initiatives including consolidating our internal programmes on diversity and inclusion as well as continuing to sponsor local programmes with municipal sports associations and children’s sports schools, among others.

We will continue to take steps that bring us closer to our mission: contributing to improving dentistry, society and the planet.

The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.