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DONTE GROUP reaches a turnover of 361.9 million euros in 2023, almost 7% more than the previous year

  • The company consolidates its position as the leading oral care group in Spain with more of 620,000 people treated in its network of 409 clinics
  • In 2023, DONTE GROUP has continued to expand its presence in Spain with the opening and/or acquisition of 16 new clinics between its different brands (Moonz, Vitaldent, Smysecret and MAEX)
  • Dental democratisation, innovation, commitment to professional excellence and environmental performance are the guiding principles of the sustainability strategy presented by DONTE GROUP one more year in its SNFI report

Madrid, 21st May 2024

DONTE GROUP, the leading oral care group in Spain, and all its brands – Moonz, Vitaldent, Smysecret and MAEX – recorded sales of 361.9 million euros in 2023, up 6.9% YoY, “which is more than twice the market’s growth rate”, according to Javier Martín, CEO of DONTE GROUP.

This growth is supported not only by the organic growth of its clinics day by day, but also by the incorporation of a total of 16 clinics by DONTE GROUP under all its brands – Moonz, Vitaldent, Smysecret and MAEX – in the last year, and by the expansion plan that the company has developed. DONTE GROUP currently has a network of 409 clinics throughout Spain.

“We are very satisfied with the achievements of DONTE GROUP in 2023, a year that has meant the consolidation of our project as a leading company working to make oral health care accessible to everyone”, said the CEO of DONTE GROUP, adding that “all our brands, from Moonz, which focuses on the oral health of children, to Smysecret, a brand specialising in dental aesthetics, Vitaldent, our flagship brand with 388 clinics, and finally MAEX, the brand that focuses on the expertise and excellence of the renowned professionals who work in its clinics, have all recorded growth in sales”.

DONTE GROUP’s commitment to the oral health market in Spain, covering all dental disciplines, is one of the most comprehensive in the sector in Europe. In these terms, the Group continues to strengthen not only its operational and expansion capacity, but also maintains its upward trend with an increase in its turnover of 30% in the last two financial years. Continuing in this line of increases, in the first four months of 2024, DONTE GROUP has reported a growth close to 6% compared to the same period last year, which clearly accredits its “health”.

The Group has also continue to strengthened its commitment to oral health with a team of more than 5,000 professionals, enabling it to close 2023 with more than 620,000 patients treated in its four brands, 20% more than in 2021. In total, the group has cared for more than 9 million patients since its creation in 1989, 35 years ago.

Capillarity of care

All of DONTE GROUP brands, Vitaldent, Moonz and MAEX, have consolidated their presence in Spain, bringing oral health closer to the population and collaborating to establish the necessary mechanisms to guarantee territorial equity in Spain. As a result, DONTE GROUP closed 2023 with a total of 409 clinics, increasing its healthcare offer by 20% compared to 2021.

In particular the Vitaldent brand has attended more than 583,000 patients and has increased its presence with 11 new centres .“Over the next few years (2024-2028) we want Vitaldent to reach smaller towns (between 20,000 and 40,000 inhabitants), where the brand is not currently present and where we think we can offer a quality service”, says Javier Martín.

For its part, Moonz, DONTE GROUP’s flagship dedicated to children’s dental health, grew in 2023 with 2 new clinics, allowing it to treat more than 8,800 patients, 27% more than at the end of 2022, and MAEX, a benchmark in the dental practice of excellence, was strengthened with the addition of 2 new experts, closing the year with a total of 5 highly specialised centres and more than 9,500 clients treated. “At MAEX we believe there is still a long way to go, as our ambition is to have no fewer than 50 centres spread across the different provinces, always in the world of super- specialisation”, says the CEO of DONTE GROUP.

During the first four months of this year, DONTE GROUP has added 4 new centres through openings and/or acquisitions. Over the next eight months, 15 new Vitaldent clinics are planned openings or acquisitions of independent centres); 12 changes of location and no less than 12 integral refurbishments, as well as the expansion of 8 new centres under the MAEX brand.

Efficient innovation

On the other hand, continuing with its commitment to innovation and technology, DONTE GROUP continued its commitment in 2023 on the digital transformation of this healthcare practice, implementing from artificial intelligence (AI) software in its clinics, with models that help the dentist in the diagnosis and design of smiles, to systems to plan and predict the evolution of their treatments, and/or monitor remote dental treatments of patients, or video consultations.

“The technological revolution is a differentiating element of DONTE GROUP and is essential to offer value to our professionals, our patients and our shareholders. We have a solid technological development project based on 3D printing and guided surgery techniques that we intend to implement in a total of 200 of the group’s clinics next year; we continue to meet patient demand by focusing on conscious sedation techniques and the incorporation of new services, such as the use of plasma to facilitate the post-operative period in certain procedures”, explains the CEO of DONTE GROUP.

Statement of Non-financial Information (SNFI)

DONTE GROUP has also published the most relevant data of its sustainable commitment through the Statement of Non-Financial Information (SNFI), a report that includes a double materiality analysis in line with the requirements of the Corporate Sustainability Reporting Directive (CSRD).

The document presented by DONTE GROUP makes visible the social, environmental and governance aspects relevant to the company and its stakeholders, taking into account those that may have a greater impact on the Group’s financial statements. In fact, 2023 was a transformative year for the company with the implementation of more than 40 different initiatives related to sustainability and centred on democratising access to oral health for the population, developing new technologies and practising professional excellence in patient care.

“Our Sustainability Plan is based on 3 pillars: putting people first, becoming a benchmark for good business practice and integrating the social impact and the health of the planet into our decision-making. We must continue to work towards our goal of transforming our environment by making oral health accessible to everyone, but with a special focus on those who need it most”, stresses Javier Martín Ocaña.

“In fact, one of our objectives for this year is to continue to focus on the universality of the service, trying to make our treatments available to the most vulnerable groups and those at risk of exclusion. Additionally, we will redouble our efforts to redouble our efforts to continue improving the training of our dentists and, therefore, the quality of the treatments carried out in our centres, to invest in cutting-edge technology that will allow us to differentiate our offer from that of our competitors, and to continue expanding our network of centres, through its different brands”, concludes Martín.

About DONTE GROUP

DONTE GROUP is the first Spanish oral care group, created with the aim of improving dentistry, society and the planet, making oral health care accessible to everyone, especially to those who need it most. The group includes the brands Moonz, Smysecret, Vitaldent and MAEX and has a workforce of more than 3,000 professionals and more than 2,100 collaborating dentists in its nearly 400 centres in Spain and in its London clinic, where it has treated more than 9 million patients. DONTE GROUP is backed by Advent International as the majority shareholder, one of the largest and more experienced private equity firms in the world.

FOR MORE INFORMATION:
DONTE GROUP
Macarena Ramírez – comunicacion_donte@dontegroup.com – Tel: 91370 55 50

ATREVIA
Olalla Batres – obatres@atrevia.com | 600 862 013
Lucila Molina – lmolina@atrevia.com | 644 173 208
Laura Parras – lparras@atrevia.com | 673 33 95 41

Contact

(+34) 91 375 65 60

info_donte@dontegroup.com

Our brands

© DONTE GROUP We take care of your oral health.

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The brand with which we have created a new concept of quality medical dentistry that takes into account every detail of the process, generating an experience where innovation is at the centre.

MAEX is formed by a group of dentists with a unique knowledge and a great passion for the practice of dentistry who endeavour to be the main reference in the sector. Through them, we create the state of the art of the discipline, characterised by technical excellence, knowledge and quality of care.

We thus seek to lead the way to the dentistry of the future, combining expertise and excellence to create a new concept and standard of dental quality.

Visit maexdental.com
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Our coolest and most carefree brand that specialises in aesthetic dental treatments for young patients. We design the best version of smiles with fast, simple, comfortable and effective methods, at competitive prices.

At Smysecret we take care of every aspect to make sure that our patients get the smile they have always wanted. We do this through treatments which, thanks to the use of technology, redefine the dental experience. Within the brand we specialise in comfortable, painless treatments through our invisible orthodontics, permanent dental enamel, whitening and gingivoplasty procedures. We strive every day to ensure that our patients’ experience is tailored to their needs, whether in our stand-alone clinics or in corners and boxes in Vitaldent clinics.

All our experience in each of our products and treatments contributes to the revolution in aesthetic dentistry and smile care as a driver of happiness that we have been championing with Smysecret since its creation.

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Our brand that specialises in paediatric dentistry and orthodontics. In our clinics, we aim to make the treatments fun and educational for each child, and as pleasant and simple as possible for their parents.

At Moonz, each patient has a specialist involved in their treatment from start to finish. And to further enhance the amiability of our service, the Moonz clinics are designed as open spaces full of magic and colour that provide security and peace of mind for both youngsters and parents.

Through all this, we manage to encourage their creativity, their development and the acquisition of good habits inside and outside the clinic, without sacrificing the highest quality and excellence.

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The brand with which we have established a new way of going to the dentist, marking a turning point in the way of understanding dentistry.

Vitaldent was the first company to open walk-in dental clinics that provide a comprehensive dentistry service with different areas in the same centre and to offer tailored financing with extended hours and a large number of branches in Spain. We provide each patient with a customised, comprehensive treatment to fully recover the health and harmony of their mouth.

By doing this, we seek to make quality dentistry accessible to every person with the most advanced technology, the best treatments and professionals with proven experience.

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